Analytics Web App
Groclub Analytics Reporting Platform
A Metricool-style analytics command center, custom-built for an agency — every client, platform, and metric in one calm, branded dashboard.
Groclub was drowning in spreadsheet exports. They needed reporting that felt less like a data dump and more like an agency command center — so I built one.
The Scope
Design and build of a custom social-media analytics platform: agency-wide reporting, per-client tracking, connected-account visibility, and the metrics that actually drive decisions — reach, engagement, follower growth, and campaign movement.
What I Built
- Agency-wide overview dashboard
- Client navigation + connected-account tracking
- At-a-glance performance metric cards
- Reach & engagement trend charts
- Platform and client breakdowns
- Date-range reporting controls
The Challenge & Process
The challenge
Social numbers were scattered across a dozen native dashboards. The team needed one place to answer "what’s growing, what’s slipping, and which client needs me today?" — fast, without hunting.
The process
I designed the whole thing around how an agency actually works: pick a client, scan the headline numbers, drill into reach and engagement, compare platforms, and immediately see which accounts need attention. Every screen earns its place.
Groclub got a polished reporting product with a clean analytics hierarchy, sharper client visibility, and a far stronger foundation for the conversations that keep clients around.
From the build
Reflection
What I learned
Readable beats comprehensive
An agency doesn’t need every metric — it needs the few that drive the next decision, surfaced without digging. Cutting noise was the real design work.
The dashboard is the product
Turning raw numbers into a calm, branded interface changed how the team talked to clients, not just how they reported. The UI became part of the pitch.
Design for the daily user
Building around the real workflow — pick a client, scan the headline, drill in — made adoption effortless. People used it because it matched how they already think.