AI Social Content
Merah Health AI Social Content Engine
An AI-assisted content engine making health education feel premium and impossible to scroll past — across Instagram, TikTok and Facebook.
One strong idea drove the whole thing: make health education feel premium, specific, and impossible to scroll past.
The Scope
AI-assisted educational social content across Instagram, TikTok, and Facebook — backed by a repeatable production and automation process, not one-off posts.
What I Built
- Instagram educational carousel system
- TikTok short-form content direction
- Facebook page presence
- AI-assisted production workflow
- Brand-consistent health visuals
- Recurring educational hooks + themes
The Challenge & Process
The challenge
Making medical and wellness education feel trustworthy AND premium — covering South-Asian biology, lab ranges, hormones, fertility, and the health myths most wellness content quietly gets wrong.
The process
Editorial typography, warm terracotta tones, cream backgrounds, and bold educational hooks — produced with AI assistance and adapted per platform. Instagram carried the strongest grid; TikTok turned the same hooks video-first; Facebook broadened reach.
A premium content ecosystem that educates, builds trust, and warms an audience up for launch — a real engine, not a one-off content sprint.
From the build
Reflection
What I learned
Premium is a trust signal
In health, how content looks shapes whether people believe it. Editorial polish did real persuasive work.
Hooks are the product
Research-backed hooks drove reach more than any single visual. The idea has to stop the scroll before the design can matter.
A system beats a sprint
A repeatable, AI-assisted production process kept quality high across platforms without burning the whole thing out in a week.