Landing Page / Funnel
Merah Health Prelaunch Funnel
Two premium prelaunch pages that turned a South-Asian health idea into a validated waitlist — warm, cultural, and built to listen.
Merah Health needed to learn before launching. Not just a pretty page — a prelaunch experience that could test positioning and turn curiosity into real waitlist demand.
The Scope
Two premium prelaunch landing-page directions for a South-Asian, biology-focused health platform — one offer-led, one emotionally editorial.
What I Built
- Merah Biology waitlist page
- "Beyond normal" editorial landing page
- Founding-member offer messaging
- Free-guide lead capture
- Health-category positioning
- Audience-signal collection
The Challenge & Process
The challenge
Health products so often feel cold and clinical. These pages had to feel premium, warm, and culturally specific — speaking to South-Asian women whose lived experience standard medical ranges routinely miss.
The process
I ran two angles in parallel: one explaining the full Merah Biology offer (labs, hormones, performance, weight, heart health), and one built around the line "Beyond normal." Both captured leads while quietly revealing which messages landed hardest.
A funnel that did more than announce a product — it validated audience interest, collected real leads, and sharpened the brand message before a single dollar of launch spend.
From the build
Reflection
What I learned
Listen before you launch
A prelaunch page is a research tool, not just an announcement. The leads matter; the signals about what resonated matter more.
Culture is positioning
Speaking specifically to South-Asian women’s biology outperformed generic health copy. Specificity is what made it feel trustworthy.
Two angles beat one guess
Running an offer-led page and an editorial page in parallel revealed what truly landed — instead of betting everything on a hunch.